As every year, we made our way to Berlin once again—this time, three members of the Chaska Tours team flew in from Colombia, carrying a suitcase full of excitement and, of course, the best coffee in the world.
For three days, we participated in ITB Berlin 2025, Europe’s largest travel trade show, bringing together professionals from the international tourism industry. This year, Albania took the spotlight as the guest country, showcasing its rich culture and heritage. Meanwhile, Colombia, with its unparalleled biodiversity, continues to establish itself as one of the most attractive travel destinations to explore.
This year’s ITB Berlin welcomed 170 countries, around 100,000 participants, and 5,800 exhibitors, creating a dynamic environment for exchanging ideas and exploring new opportunities. The event served as the perfect platform to promote sustainable and responsible tourism, concepts that are gaining ever more relevance in the global industry.
Our days were filled with meetings - not only with longtime friends and valued partners but also with new potential business collaborators who see Colombia as a destination full of biodiversity, culture, outstanding coffee, and the warmest people.
We were especially proud to accompany our friends from Get Up and Go Colombia, who received the prestigious To Do Award for their outstanding work as peacebuilders through sustainable and socially responsible tourism in the Cauca region. This award, granted by the Institute for Tourism and Development (Studienkreis für Tourismus und Entwicklung), highlights the positive impact of tourism on local communities - promoting social development, environmental conservation, and cultural preservation.
We return to Colombia with joy, grateful for the opportunity to be part of ITB Berlin once again, and full of optimism about the new business connections and the growing interest of travelers from around the world in discovering Colombia, the land of beauty.
Once again, ITB has shown us that tourism has the power to connect the world, foster peace, and promote a sustainable development model - one that respects the environment and enhances the well-being of local communities. These principles have always been at the core of our vision at Chaska Tours.
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