Like every year, FITUR was a fantastic opportunity to connect with tourism professionals, exchange ideas, and explore new opportunities. We at Chaska Tours were excited to be part of it, continuing to position Colombia as an authentic and sustainable travel destination.
Our Highlights at the Fair:
From our stand with ProColombia, our Product Manager David Roa Martín presented 12 new travel experiences designed to bring travelers closer to the real Colombia. These included Colonial Colombia, Gabriel García Márquez, Foodies Colombia, Iconic Treks, and Family Travel in Colombia, all crafted for travelers looking to go beyond the usual tourist routes and experience the country in a deeper, more meaningful way.
Growing Interest in Colombia:
We clearly felt a growing interest in Colombia, especially from the Spanish market. Our stand saw a great turnout, with many tour operators looking for less crowded, sustainable destinations to offer their clients something fresh and exciting. The fact that Colombia welcomed more international visitors in 2024 than ever before shows that this trend is only gaining momentum.
Our Takeaway:
Attending FITUR was a fantastic opportunity to build new partnerships, exchange ideas, and gain fresh inspiration. Our mission remains the same: to showcase Colombia through innovative, responsible travel experiences—both for visitors and the local communities they encounter.
We’re excited for what’s ahead!
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