Chaska Tours at the Summer Colombia Connect – Summit 2025 (Frankfurt)

A meaningful and enriching experience

On June 17 and 18, we had the privilege of participating in the Workshop Europa 2025, held in Frankfurt as part of the Summer Colombia Connect – Summit 2025. This key initiative aims to strengthen commercial ties and promote Colombia as a world-class travel destination to the discerning European market.

For Chaska Tours, this event was a true platform for connection, learning, and strategic positioning. We joined a diverse group of agencies and buyers from across Europe in a carefully curated agenda designed to offer genuine value to all attendees. Business meetings, specialized presentations, thematic experiences, networking spaces, the dynamic Colombia Lab, and a wide range of interactive activities allowed us not only to showcase our offering but to truly bring Colombia to life — beyond words.

Impeccable Organization, Authentic Experience

The high quality of the event and the diversity of perspectives reflected flawless organization. It was extremely rewarding for us to witness the growing interest of the European market in discovering Colombia’s tourism potential in depth. Each interaction became an opportunity to share our vision at Chaska Tours, one that is grounded in respect for local communities, the authenticity of experiences, and a commitment to sustainable, transformative tourism.

Over these two days, we reaffirmed our dedication to the key pillars shaping Colombia’s new tourism identity: authenticity, sustainability, and quality. These are values we strive to embed in every travel experience we design for our visitors.

Colombia: A Destination with Identity and Competitive Advantages

One of the greatest takeaways from our participation was understanding how Colombia can powerfully position itself alongside other destinations in the region. Hearing directly from European attendees confirmed what we at Chaska Tours have always believed: the authenticity of our people, the warmth of our hospitality, the rich cultural and natural diversity, and our genuine commitment to sustainability are our strongest differentiators.

It also became clear that we must continue working to reinforce the perception of safety and trust. As tour operators, we embrace this responsibility wholeheartedly, knowing that every experience we provide must be safe, authentic, and profoundly enriching.

Sharing Colombia’s Soul with the World

The Summer Colombia Connect – Summit 2025 was much more than a business showcase. It was a space to share our stories, express who we are and what we dream of, and to invite the world to explore Colombia with respect, open-mindedness, and a genuine willingness to connect with the local.

In every meeting, every smile, and every conversation, we had the opportunity to show that Colombia is not just a destination — it is a transformative experience. One that stems from a deep love for our land, the committed work of every stakeholder in the tourism sector, and a shared vision for the future in which the beauty of our country is presented with pride, care, and heart.